Setting Meta Tags in Blogger
Meta tags are HTML tags that provide metadata about a web page, such as description, keywords, and author information.
They are placed in the head section of a web page and are not visible to the users visiting the page, but they can be read by search engines to gain a better understanding of the content of the page.
Types of meta tags:
There are several types of meta tags, including
Description meta tag
Provides a brief summary of the content of a web page, which is used by search engines as a snippet in the search results.
Keywords meta tag
Lists a set of keywords relevant to the content of a web page, which can be used by search engines to index the page and understand its relevance to specific search queries.
Author meta tag
Specifies the name of the author of a web page.
Robots meta tag
Provides instructions to search engine robots about how to crawl and index a web page.
Note that while meta tags can be useful in optimizing a web page for search engines, their importance has diminished over the years.
Search engines now place more emphasis on other factors such as the content and structure of the page, as well as external signals like links and social media signals.
Steps to setup meta tags in Blogger:
- Go To Blogger Dashboard
- Then Go to Theme / Template
- Click Edit HTML Button
- Now search for </head> & copy the code and paste it just above this tag.
- Replace XXXXX with your own parameters and you are done
Save Theme / Template
To Search anything in blogger Press Ctrl + F and type or paste the term to search in search bar.
<meta charset="utf-8" />
<!--[if lt IE 9]> <script src="https://www.blogger.com/static/v1/jsbin/4044097237-ieretrofit.js"></script> <![endif]-->
<meta content="width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0" name="viewport" />
<meta content="text/html; charset=UTF-8" http-equiv="Content-Type" />
<meta content="IE=edge" http-equiv="X-UA-Compatible" />
<link expr:href='data:blog.homepageUrl + "favicon.ico"' rel="icon" type="image/x-icon" />
<link expr:href="data:blog.url" rel="canonical" />
<link expr:href='data:blog.homepageUrl + "feeds/posts/default"' expr:title='data:blog.title + " - Atom"' rel="alternate" type="application/atom+xml" />
<link expr:href='data:blog.homepageUrl + "feeds/posts/default?alt=rss"' expr:title='data:blog.title + " - RSS"' rel="alternate" type="application/rss+xml" />
<link expr:href='"//www.blogger.com/feeds/" + data:blog.blogId + "/posts/default"' expr:title='data:blog.title + " - Atom"' rel="alternate" type="application/atom+xml" />
<link href="//www.blogger.com/openid-server.g" rel="openid.server" />
<link expr:href="data:blog.homepageUrl" rel="openid.delegate" />
<meta content="XXXXX" name="google-site-verification" />
<meta content="XXXXX" name="msvalidate.01" />
<meta content="XXXXX" name="yandex-verification" />
<!-- SEO Title Tag -->
<b:if cond='data:blog.pageType == "index"'>
<title><data:blog.pageTitle/></title>
<b:else />
<b:if cond='data:blog.pageType == "archive"'>
<title>Archive For <data:blog.pageName/></title>
<meta content="noindex,nofollow,noarchive" name="robots" />
<b:else />
<b:if cond='data:blog.pageType == "error_page"'>
<title>Page Not Found</title>
<b:else />
<title><data:blog.pageName/></title>
</b:if>
</b:if>
</b:if>
<!-- SEO Meta Tag -->
<b:if cond='data:blog.pageType == "item"'>
<meta expr:content="data:blog.pageName" property="og:title" />
<b:else />
<meta expr:content="data:blog.title" property="og:title" />
</b:if>
<meta content="YOUR KEYWORDS HERE" name="keywords" />
<b:if cond="data:blog.homepageUrl == data:blog.url">
<meta content="YOUR DESCRIPTION HERE" name="description" />
<meta content="YOUR DESCRIPTION HERE" property="og:description" />
<meta content="YOUR DESCRIPTION HERE" property="twitter:description" />
</b:if>
<b:if cond='data:blog.pageType == "item"'>
<b:if cond="data:blog.metaDescription">
<meta expr:content="data:blog.metaDescription" name="description" />
<meta expr:content="data:blog.metaDescription" property="twitter:description" />
<meta expr:content="data:blog.metaDescription" property="og:description" />
</b:if>
<b:else />
<b:if cond='data:blog.pageType == "static_page"'>
<b:if cond="data:blog.metaDescription">
<meta expr:content="data:blog.metaDescription" name="description" />
<meta expr:content="data:blog.metaDescription" property="twitter:description" />
<meta expr:content="data:blog.metaDescription" property="og:description" />
</b:if>
</b:if>
</b:if>
<b:if cond='data:blog.pageType == "index"'>
<b:if cond="data:blog.searchLabel">
<meta content="noindex,nofollow" name="robots" />
</b:if>
</b:if>
<b:if cond='data:blog.pageType == "archive"'>
<meta content="noindex,nofollow" name="robots" />
</b:if>
<b:if cond="data:blog.isMobile">
<meta content="noindex,nofollow" name="robots" />
</b:if>
<meta content="all" name="audience" />
<meta content="YOUR NAME" name="author" />
<meta content="blogger" name="generator" />
<meta content="translate" name="google" />
<meta content="general" name="rating" />
<meta content="id" name="geo.country" />
<meta content="Country Name" name="geo.placename" />
<!-- SEO Meta Tag end -->
<script type="text/javascript">
(function () {
var a = window,
c = "jstiming",
d = "tick";
var e = function (b) {
this.t = {};
this.tick = function (b, o, f) {
f = void 0 != f ? f : new Date().getTime();
this.t[b] = [f, o];
};
this[d]("start", null, b);
},
h = new e();
a.jstiming = { Timer: e, load: h };
if (a.performance && a.performance.timing) {
var i = a.performance.timing,
j = a[c].load,
k = i.navigationStart,
l = i.responseStart;
0 < k && l >= k && (j[d]("_wtsrt", void 0, k), j[d]("wtsrt_", "_wtsrt", l), j[d]("tbsd_", "wtsrt_"));
}
try {
var m = null;
a.chrome && a.chrome.csi && (m = Math.floor(a.chrome.csi().pageT));
null == m && a.gtbExternal && (m = a.gtbExternal.pageT());
null == m && a.external && (m = a.external.pageT);
m && (a[c].pt = m);
} catch (n) {}
a.tickAboveFold = function (b) {
var g = 0;
if (b.offsetParent) {
do g += b.offsetTop;
while ((b = b.offsetParent));
}
b = g;
750 >= b && a[c].load[d]("aft");
};
var p = !1;
function q() {
p || ((p = !0), a[c].load[d]("firstScrollTime"));
}
a.addEventListener ? a.addEventListener("scroll", q, !1) : a.attachEvent("onsFroll", q);
})();
</script>
<!--[if IE]>
<script>
(function () {
var html5 = ("abbr,article,aside,audio,canvas,datalist,details," + "figure,footer,header,hgroup,mark,menu,meter,nav,output," + "progress,section,time,video").split(",");
for (var i = 0; i < html5.length; i++) {
document.createElement(html5[i]);
}
try {
document.execCommand("BackgroundImageCache", false, true);
} catch (e) {}
})();
</script>
<![endif]-->
<script type="application/ld+json">
{ "@context": "http://schema.org", "@type": "WebSite", "url": "<data:blog.homepageUrl/>", "potentialAction": { "@type": "SearchAction", "target": "<data:blog.homepageUrl/>?q={search_term}", "query-input": "required name=search_term" } }
</script>
<!-- Tag Facebook Open Graph -->
<b:if cond='data:blog.pageType == "item"'>
<meta property="og:type" content="article" />
<b:else />
<meta property="og:type" content="website" />
</b:if>
<meta content="ID FANPAGE FACEBOOK" property="fb:app_id" />
<meta content="ID FB ADMIN" property="fb:admins" />
<meta content="en_US" property="og:locale" />
<meta content="en_GB" property="og:locale:alternate" />
<meta content="id_ID" property="og:locale:alternate" />
<b:if cond="data:blog.url">
<meta expr:content="data:blog.url" property="og:url" />
</b:if>
<meta expr:content="data:blog.title" property="og:site_name" />
<meta property="og:url" expr:content="data:blog.canonicalUrl" />
<!-- Large image, original size -->
<b:if cond="data:blog.postImageUrl">
<meta property="og:image" expr:content="data:blog.postImageUrl" />
<b:else />
<!-- Thumbnail image, 72 × 72 pixels -->
<b:if cond="data:blog.postImageThumbnailUrl">
<meta property="og:image" expr:content="data:blog.postThumbnailUrl" />
<b:else />
<!-- Default, no image. Use favicon or your own image URL -->
<meta property="og:image" expr:content="data:blog.blogspotFaviconUrl" />
</b:if>
</b:if>
<!-- Tag Twitter Open Graph -->
<meta expr:content="data:blog.title" name="twitter:site" />
<meta name="twitter:card" value="summary" />
<meta content="summary_large_image" name="twitter:card" />
<meta content="XXXXX" name="twitter:creator" />
<b:if cond='data:blog.pageType == "item"'>
<b:if cond="data:blog.postImageThumbnailUrl">
<link expr:href="data:blog.postImageThumbnailUrl" rel="image_src" />
</b:if>
</b:if>After adding correct meta tags, again submit your URLs to crawl in the google search console and it takes some time. After your website is re-indexed in google you will notice very many improvements in your site's traffic. It will help you to rank your site in google or any other search engine.
Benefits of correct meta tags:
Using wrong mata tags will de-rank your website while using correct meta tags will provide you several benefits.
Improved Search Engine Optimization (SEO)
Meta tags help search engines understand the content of a web page and its relevance to specific keywords and phrases. This can lead to improved search engine rankings, increased visibility, and higher click-through rates in search results.
Better website preview in search results
The description meta tag is used by search engines to display a short summary of the content of a web page in the search results.
A well-written and informative description can entice users to click on the link to the web page, improving the click-through rate.
Better accessibility
The author meta tag can help users with assistive technologies, such as screen readers, understand who created a web page and its content.
Better control over how a web page is indexed
The robots meta tag provides instructions to search engine robots about how to crawl and index a web page.
For example, you can use the robots meta tag to tell search engines not to index certain pages, such as pages with sensitive information.
Conclusion:
It is important to note that while meta tags can help improve the visibility and accessibility of a web page, they are just one factor among many that search engines use to rank and index pages.
Other factors, such as the quality and relevance of the content, the structure of the page, and the number and quality of backlinks, also play a significant role in SEO.
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